PENGARUH BRAND AMBASSADOR, KUALITAS PRODUK DAN  HARGA TERHADAP KEPUTUSAN PEMBELIAN PRODUK SOMETHINC

Authors

  • Rizal Ula Ananta Fauzi Universitas PGRI Madiun, Indonesia Author
  • Metik Esmike Universitas PGRI Madiun, Indonesia Author
  • Ambar Rahayu Ardiningrum Universitas PGRI Madiun, Indonesia Author

DOI:

https://doi.org/10.37159/era1vn92

Abstract

This study aims to test and determine the influence of brand ambassadors, product quality, and price on purchasing decisions for users of Something Products in East Java. This research was conducted on users of Something Products in East Java with a sample of 384 respondents. ambassador has no significant effect on purchasing decisions for Somethinc Products in East Java, product quality has a positive and significant effect on purchasing decisions for Somethinc Products in East Java, price has a negative effect on purchasing decisions for Somethinc Products in East Java

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Published

2023-07-28

Issue

Vol. 14 No. 1 Juni (2023): Efektif : Jurnal Bisnis dan Ekonomi

Section

Articles

How to Cite

PENGARUH BRAND AMBASSADOR, KUALITAS PRODUK DAN  HARGA TERHADAP KEPUTUSAN PEMBELIAN PRODUK SOMETHINC. (2023). Efektif : Jurnal Bisnis Dan Ekonomi, 14(1 Juni), 58-78. https://doi.org/10.37159/era1vn92
Abstract viewed = 2462 times

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