PENGARUH PERSEPSI HARGA, KERAGAMAN PRODUK DAN DISPLAY PRODUK TERHADAP MINAT BERKUNJUNG WISATA TERAS MALIOBORO DI KOTA YOGYAKARTA

Authors

  • Titop Dwiwinarno Universitas Janabadra Author
  • Anisa Kuswardani Universitas Janabadra Author

DOI:

https://doi.org/10.37159/wavhxv96

Keywords:

Price Perception, Product Diversity, Product Display and Interest in Visiting

Abstract

This study aims to determine the effect of price perception, product diversity and product display on interest in visiting Teras Malioboro tourism in Yogyakarta City. The number of samples used was 100 respondents, the sampling method used accidental sampling, the data collection method with a questionnaire using a linkert scale, the data analysis tool used was multiple regression. The results of the study showed that price perception and product diversity influenced interest in visiting Tras Malioboro, while the product display variable did not influence interest in visiting Teras Malioboro.

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Published

2025-01-31

How to Cite

PENGARUH PERSEPSI HARGA, KERAGAMAN PRODUK DAN DISPLAY PRODUK TERHADAP MINAT BERKUNJUNG WISATA TERAS MALIOBORO DI KOTA YOGYAKARTA. (2025). Efektif : Jurnal Bisnis Dan Ekonomi, 15(2 Desember), 88-108. https://doi.org/10.37159/wavhxv96
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